As an online business owner, you know the importance of understanding your customer's behavior on your website. This is where tracking pixels come in handy. Tracking pixels are a tiny 1x1 pixel graphic that is loaded when a user visits your webpage or opens an email, triggering an onload javascript callback. They provide an alternative to cookies as their use is more difficult to block by a normal browser.

By placing tracking pixels at various stages of your website, you can collect, combine, and analyze quantitative and qualitative user data to understand how users interact with your product or website. This data can help you design more relevant and interesting experiences for your customers, leading to higher conversion rates and fewer drop-offs.

One of the advantages of using tracking pixels over services like Google Analytics is that you own and manage the data, ensuring the privacy of your customers. The cost of implementing a tracking pixel solution depends on factors such as volume, message size, number of requests, and the runtime of the Lambda function. However, a simple basic implementation can cost as little as $50 per month to process 1 million requests per day.

We recommend an architecture that utilizes AWS Amazon services, such as AWS Shield to block network and transport layer DDoS attacks at no additional cost, Amazon API Gateway, AWS Lambda for incoming data, Kinesis Data Firehose to reliably ingest and buffer streaming data into data lakes, and AWS S3 to store the data. The data can then be queried with AWS Athena and imported to databases like AWS Redshift or other JSON-supported formats with a Glue crawler or Spark. Quick Reports can also be built with Amazon QuickSight.

Don't hesitate to contact us or follow us on our Discord channel to obtain more information on how we can help you implement a tracking pixel solution for your online business. Understanding your customer's behavior is essential to improve your online presence and drive sales. Let us help you achieve that.